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Salone del Mobile

 


The
Kartell Windows

Kartell has always placed its customers and their needs at the centre, developing products which are innovative in design and production technology. At the Salone 2019, on the occasion of its seventieth anniversary, Kartell wants to celebrate its design and its distribution network with Kartell Windows, a project that transforms the stand into a walk through, in an architecture made up of 22 windows, each of which can be rebuilt by the customer in their own space, and in which the various forms of product display are exemplified, mixing historical pieces and new additions, all in the catalogue and available for immediate delivery.
 
At this year’s Salone, Kartell has chosen to present its best sellers alongside finalised new products that will be immediately available for purchase in line with the see now, buy now logic. The rich visual catalogue expressed in the windows, each with its own specific identity, brings together and conveys several strategic Kartell elements, as well as the brand’s natural vocation to innovate by experimenting with new materials.
 
Take our most recent debut, thanks to an exclusive patent, wood processed using a special mold that creates the curvature of the three-dimensional seat, but also new experiments such as the S/Matrik chair obtained using multi-injection technology, and our exploration of bioplastic, part of the wider Kartell Loves the Planet project, the company’s manifesto to good sustainability practices.

New Collection 2019

At this year’s Salone, Kartell has chosen to present its best sellers alongside finalised new products that will be immediately available for purchase in line with the see now, buy now logic. Be Bop armchair, S/Matrik stool, Trullo table container, Big Battery lamp and Componibili Bio containers characterize brand’s new collection, in addition to new finishings regarding catalogues’ products. Glossy tables’ collection is enriched by new marble finishes in ceramic with a white, black or grey marble finish tropical, symphonie, brown emperador, aged bronze. Betty sofa is then proposed with new faux leather in black, grey, taupe and tan.

 
Filip Očko